Samsung has made a big deal about this new phone, not only choosing to launch it at a big and glitzy standalone event in London but also claiming nearly 10 million pre-orders before it's even launched.
The price is pretty palatable for a top-end phone – the likes of Three are already offering it for just £34 a month with oodles of minutes and data, which is already much, much cheaper than any iPhone would ever launch for.
And there are even cheaper deals - it can be had for £28 per month from The Carphone Warehouse with no upfront cost... you can probably find it even cheaper on line but it's a very low tariff level for a top end phone to launch for.
But let's get down to the main question – is this the phone you should be spending your hard-earned cash on?
Design
The Samsung Galaxy S3 is, according to Samsung anyway, 'inspired by nature – it sees, listens, responds, and allows you to share the greatest moments'.Brushed polycarbonate – you've got a choice of 'Marble White' and 'Pebble Blue' – adorns the large device, which runs in with dimensions of 136.6 x 70.6 x 8.6mm, despite still having to pack in a 4.8-inch Super AMOLED HD screen.
However, it's exactly the same sensation as we found on the Galaxy S2, and given the silly numbers of sales that had, we think there's more than a market for a phone that you'll barely notice in your pocket most of the time.
Amendment: the HTC One X is actually 3g lighter than the S3, but despite carrying both around at once, the S3 still felt lighter, which shows the way texture can affect the way a phone feels in the hand.
There's no doubt in our minds that the Pebble Blue offering is the much more attractive option, as the Marble White looks similar to a low-end Galaxy Mini or similar – the brushed effect is really necessary.
The button design around the phone has been well thought out in our opinion - for a phone this big it's very difficult to make all the keys accessible, so putting the lock button on the right-hand side rather than the top makes a large degree of sense.
The addition of the lozenge-shaped home button, and its softkey 'Back' and 'Menu' buttons are great additions in our eyes, as it means contextual menus can be found easily without needing to mess around looking for the on-screen icon.
The volume up and down button is parallel to the lock key on the left-hand side of the phone, and also within easy reach when holding the Galaxy S3 in the hand.
This means that theoretically you'll be able to have a 128GB-capacity Samsung Galaxy S3 if you combine the top spec of internal memory (64GB) with the largest microSD card around at the moment (64GB)... making it a mouth-watering prospect for those that love a spot of media.
But overall, in the hand, the Samsung Galaxy S3 feels superb. The design contours well against the palm, and while the screen size may be a little big for some (you'll need a bit of shuffling to reach the upper section of the screen) it's definitely useable in the hand.
So in short: if you don't mind a slightly lighter-feeling polycarbonate shell and you like big HD screens in your pocket, this is a phone definitely worth checking out.